It’s a fresh year. There is a fresh slate to show your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing this, you can get known, build buzz, earn credibility, and generate a path of qualified results in your door. What growing business doesn’t want more of all of that?
If you are a newbie to public relations and have to jump-start your PR know-how, I invite one to sign up to some excellent and FREE ezines that will deliver useful, powerful, and proven suggestions to your email box frequently.
Ezine is short for “electronic magazine.” Ezines offer news your readers (clients, prospects and referral sources) may use to run better businesses or live better lives as a result of your expertise. They may be as simple as a free of charge email tip sent to a list of those who have given you permission to market in their mind online (zero spamming!) or as elaborate as a longer electronic newsletter. Ezines are powerful because they keep you before your audience 26 times a year in the event that you send them biweekly, and 52 times per year if you send them weekly. jump start service near me have 52 chances to connect with your readers with quality tips, information, and resources, when using 20% of the content to sell your services and products.
The beauty of ezines is that you will get to learn from the masters of these craft, and you become familiar with the authors and their particular perspectives over time. If you want to turn to an expert to solve a problem or pain you are experiencing with your personal business, these are professionals who you will call first. It’ll be as if you’ve been working with them and learning them for months just because you have invited their ezines into your own inbox.
These ezine authors have grown to be my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The various search engines love blogs, and blogs pull in traffic like a magnet and draw people to your Website. If you don’t know very well what blogs are or how to begin one, do a explore Google and get as smart as possible as fast as you possbly can, or your competition will leave you in the dust.
Start building valuable relationships with media people, and identify a minumum of one media contact at each media out where you need coverage. Ask “How do i help you?” Listen. Then do what they say.
Don’t curb your publicity activities only to traditional media. Bloggers, podcasters and other “new media” come in a position to spread the word about you much quicker than traditional media can, also to a wider audience.
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